Google Tries To Improve Product Search With New Merchant Rules

We know Google is investing heavily in product search, most recently adding local availability, discovery tools and more to the comparison shopping portal. Today, Google is updating its requirements for merchants in a number of countries. In the U.S., Google is adjusting its Google Product Search Feed to help make the search portal more useful for online shoppers. For background, online retailers create a data feed for their content they would like to be indexed by Google Product search.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/T35N97jjysY/

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