When Netflix announced last year that it was
splitting its DVD rental service from its streaming service, consumer anger mostly centered around how subscribers would be getting fewer services for the same price. But part of the PR disaster was about how terrible the name Qwikster is, because, let's face it, it's pretty much
the worst name you can choose for a DVD business. What could be a better name? Netflix
bought the domain name "DVD.com" today.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/pfyINvnxhdE/qwikster-is-a-terrible-name-so-netflix-bought-dvdcom
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