Mobile Shopping App CheckPoints Rebrands As InMarket To Broaden Focus

CheckPoints, a mobile shopping app that launched at TechCrunch Disrupt in 2010, is rebranding today as InMarket. CheckPoints takes a more product centric approach to its shopping app. When you walk into a store, the app will show you featured products that you can scan with the built-in barcode reader. After scanning, you'll receive an interactive game that a marketer has made for that brand, allowing marketers to actually directly connect with consumers at the point of sale. As opposed to partnering with stores, CheckPoints focused on brands.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/1L4Aem_IQ9A/

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