Apple Quietly Kills 99¢ TV Show Rentals

Bad news for anyone who was looking to rent the latest episode of Top Gear from iTunes, as Apple has quickly and quietly removed their 99¢ television rental option today. The functionality has disappeared from both the Apple TV's interface and the iTunes store proper, signalling a drastic shift in Apple's pricing policy. Individual episodes of a series can still be bought as usual, and movie rentals still cost the same going rates, so not every iTunes customer will be weeping over the loss.

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